Main Content Quality and Amount |
Lowest quality MC |
Low quality MC |
Neither high nor low |
A satisfying amount of high quality MC |
A satisfying or compehensive amount ofvery high quality MC |
No or Little helpful MC |
Unsatisying amount of MC for the purpose of the page |
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Expertise, Authoritativeness and Trustworthiness |
Highly untrustworthy, unreliable, unauthoritative, inaccurate or misleading |
Lacking expertise; not very trustworthy or authoritative for the purpose of this page |
Neither high nor low |
High level of expertise; authoritative and trustworthy for the purpose of this page |
Very high level of expertise, highly authoritative/highly trustworthy for the purpose of this page |
Website Reputation |
Very negative, malicious, or financially fraudulent reputation |
Negative reputation |
Neither high nor low |
Positive reputation and the website is responsible for the MC on the page |
Very positive reputation and the website is responsible for the MC on the page |
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Mixed reputation |
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Positive reputation but the website is not directly responsible for the MC on the page (e.g. individual pages on Facebook or videos on YouTube) |
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No reputation information found or unknown reputation |
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Comment on website reputation |
Please include URL(s) that provide reputation information, if possible: |
Website Information/ information about who is responsible for the website |
No information for a YMYL website |
Unsatisfying amount for the purpose of the website (without a good reason for anonymity) |
Neither high nor low |
Satisfying |
Highly satis |
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Little or no information (but with a good reason for anonymity) |
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Supplementary Content |
A large amount of prominent, highly distracting, unhelpful and/or distracting SC |
Lacking helpful SC for the purpose of the page |
Sufficient SC |
Helpful SC which improves the user experience |
Very helpful SC which contributes to a highly satisfying user experience |
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Unhelpful or distracting SC |
No SC for PDF files and other non-webpages |
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Page Design, Layout, Organization |
Difficult to distinguish MC from SC, Ads |
Difficult to distinguish MC from SC, Ads |
Neither high nor low |
Functional page design: MC is easy to find/use; clearly distinguished SC, Ads |
Highly functional page design: Focus of the page is the MC and the page is designed to accomplish its purpose very well |
Deceptive or misleading page design |
Deceptive or misleading page design |
Amateur page design for an amateur website |
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Large quantity of prominent Ads and no attempt to help users |
Large quantity of prominent Ads and no attempt to help users |
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